:root{
    --bg:#ffffff;
    --ink:#111111;
    --body:#3a3a3a;
    --muted:#8f8b86;
    --coral:#ff8562;
    --coral-btn:#fa876b;
    --coral-btn-hover:#f4694a;
    --blue:#2015ff;
    --line:#ececec;
    --paper:#f7f5f2;
    --paper-line:#e7e2db;
    --maxw:1120px;
  }
  *{box-sizing:border-box}
  html{-webkit-text-size-adjust:100%;scroll-behavior:smooth}
  body{
    margin:0;background:var(--bg);color:var(--body);
    font-family:'Mulish',Arial,sans-serif;font-weight:400;
    line-height:1.6;font-size:17px;-webkit-font-smoothing:antialiased;
  }
  a{color:inherit;text-decoration:none}
  .wrap{max-width:var(--maxw);margin:0 auto;padding:0 24px}

  /* ---------- header ---------- */
  .site-header{border-bottom:1px solid var(--line)}
  .site-header .wrap{display:flex;align-items:center;justify-content:space-between;height:72px}
  .logo{font-weight:800;font-size:19px;color:var(--ink);letter-spacing:-.01em}
  .logo b{color:var(--coral)}
  .nav{display:flex;gap:30px;align-items:center}
  .nav a{font-size:15px;font-weight:600;color:var(--body)}
  .nav a:hover{color:var(--ink)}
  .header-cta{font-size:15px;font-weight:700;color:#fff;background:var(--coral-btn);
    padding:11px 20px;border-radius:9px;white-space:nowrap}
  .header-cta:hover{background:var(--coral-btn-hover)}
  .burger{display:none}

  /* ---------- hero ---------- */
  .hero{padding:64px 0 40px;text-align:center}
  .kicker{
    font-size:13px;font-weight:700;letter-spacing:.16em;text-transform:uppercase;
    color:var(--coral);margin:0 0 22px;
  }
  .hero h1{
    font-size:clamp(30px,5.2vw,52px);line-height:1.08;font-weight:800;
    color:var(--ink);letter-spacing:-.02em;margin:0 auto 22px;
  }
  .hero h1 .u{
    background:linear-gradient(transparent 62%, rgba(255,133,98,.32) 62%);
    padding:0 .05em;
  }
  .hero .sub{
    font-size:clamp(17px,2.1vw,20px);line-height:1.55;color:var(--body);
    max-width:640px;margin:0 auto 34px;
  }
  .cta-row{display:flex;flex-direction:column;align-items:center;gap:12px;margin-bottom:14px}
  .btn-primary{
    display:inline-block;font-size:17px;font-weight:800;color:#fff;
    background:var(--coral-btn);padding:16px 30px;border-radius:11px;
    box-shadow:0 8px 22px -10px rgba(250,135,107,.7);transition:background .15s,transform .15s;
  }
  .btn-primary:hover{background:var(--coral-btn-hover);transform:translateY(-1px)}
  .cta-note{font-size:14.5px;color:var(--muted);max-width:440px;line-height:1.45}

  /* ---------- proof figure ---------- */
  .proof{margin:46px auto 0;max-width:960px}
  .proof-frame{
    background:var(--paper);border:1px solid var(--paper-line);border-radius:16px;
    padding:14px 14px 0;position:relative;overflow:hidden;
    box-shadow:0 30px 60px -34px rgba(20,15,10,.35);
  }
  .proof-tag{
    display:inline-flex;align-items:center;gap:8px;
    font-size:12px;font-weight:700;letter-spacing:.08em;text-transform:uppercase;
    color:var(--body);background:#fff;border:1px solid var(--paper-line);
    padding:7px 13px;border-radius:100px;margin:6px 0 14px;
  }
  .proof-tag .dot{width:8px;height:8px;border-radius:50%;background:#3aae5c;
    box-shadow:0 0 0 4px rgba(58,174,92,.16)}
  .proof-frame img{display:block;width:100%;height:auto;border-radius:10px 10px 0 0;
    border:1px solid var(--line);border-bottom:0}
  .proof-cap{
    max-width:760px;margin:22px auto 0;font-size:16px;line-height:1.62;color:var(--body);
  }
  .proof-cap b{color:var(--ink);font-weight:700}
  .proof-cap .nocopy{color:var(--blue);font-weight:700}

  /* ---------- honest stat strip ---------- */
  .stat{
    margin:40px auto 0;max-width:820px;
    display:flex;flex-wrap:wrap;align-items:center;justify-content:center;gap:10px 18px;
    font-size:14.5px;color:var(--body);
    border-top:1px solid var(--line);padding-top:26px;
  }
  .stat .lead{font-weight:800;color:var(--ink)}
  .stat .arw{color:var(--coral);font-weight:800}
  .stat .sep{color:var(--line)}
  .stat a{color:var(--blue);font-weight:700;border-bottom:1px solid rgba(32,21,255,.25)}
  .stat a:hover{border-color:var(--blue)}
  .stat small{color:var(--muted);font-weight:400}

  /* ---------- reveal ---------- */
  .rise{opacity:0;transform:translateY(14px);animation:rise .7s cubic-bezier(.2,.7,.2,1) forwards}
  .d1{animation-delay:.05s}.d2{animation-delay:.13s}.d3{animation-delay:.21s}
  .d4{animation-delay:.31s}.d5{animation-delay:.46s}.d6{animation-delay:.6s}
  @keyframes rise{to{opacity:1;transform:none}}
  @media (prefers-reduced-motion: reduce){
    .rise{animation:none;opacity:1;transform:none}
    .btn-primary{transition:none}
  }

  @media (max-width:820px){
    .nav{display:none}
    .header-cta{padding:9px 15px}
    .hero{padding:44px 0 28px}
    .hero h1{max-width:none}
    .proof-frame{border-radius:13px}
    .stat{gap:8px 12px}
    .stat .sep{display:none}
  }

  /* ---------- proof switcher ---------- */
  .switch{display:inline-flex;gap:4px;background:var(--paper);border:1px solid var(--paper-line);
    border-radius:100px;padding:4px;margin:0 auto 22px}
  .switch-btn{border:0;background:transparent;font:inherit;font-weight:700;font-size:14px;
    color:var(--body);padding:9px 22px;border-radius:100px;cursor:pointer;transition:background .15s,color .15s}
  .switch-btn:hover{color:var(--ink)}
  .switch-btn.is-active{background:#fff;color:var(--ink);box-shadow:0 2px 9px -4px rgba(0,0,0,.22)}
  .proof-panel{margin:0}
  .proof-panel[hidden]{display:none}
  .proof-panel img{max-height:none}
  @media (max-width:820px){ .switch-btn{padding:9px 16px;font-size:13px} }

  /* ---------- section shared ---------- */
  .sec{padding:72px 0}
  .sec-head{text-align:center;max-width:720px;margin:0 auto 44px}
  .sec-head .kicker{margin-bottom:16px}
  .sec-head h2{font-size:clamp(26px,3.6vw,38px);line-height:1.12;font-weight:800;
    color:var(--ink);letter-spacing:-.02em;margin:0 0 16px}
  .sec-head .lead{font-size:clamp(16px,1.9vw,18.5px);line-height:1.6;color:var(--body);margin:0}
  .sec-head .lead b{color:var(--ink);font-weight:700}

  /* ---------- shift (раньше → сейчас) ---------- */
  .shift{background:var(--paper);border-top:1px solid var(--line);border-bottom:1px solid var(--line)}
  .then-now{display:flex;align-items:stretch;justify-content:center;gap:18px;max-width:860px;margin:0 auto;flex-wrap:wrap}
  .tn-card{flex:1;min-width:260px;background:#fff;border:1px solid var(--paper-line);
    border-radius:15px;padding:26px 26px 24px}
  .tn-card.now{border-color:rgba(255,133,98,.55);box-shadow:0 16px 34px -22px rgba(250,135,107,.6)}
  .tn-label{display:inline-block;font-size:12px;font-weight:800;letter-spacing:.12em;text-transform:uppercase;
    color:var(--muted);margin-bottom:12px}
  .tn-label.now-l{color:var(--coral)}
  .tn-card p{margin:0;font-size:16px;line-height:1.58;color:var(--body)}
  .tn-card.now p{color:var(--ink)}
  .tn-arrow{display:flex;align-items:center;font-size:26px;font-weight:800;color:var(--coral)}

  /* ---------- contour (весь контур) ---------- */
  .chain{list-style:none;margin:0 0 30px;padding:0;
    display:grid;grid-template-columns:repeat(auto-fit,minmax(210px,1fr));gap:16px}
  .chain li{background:#fff;border:1px solid var(--line);border-radius:15px;padding:24px 22px;position:relative}
  .chain .ch-n{display:block;font-size:14px;font-weight:800;letter-spacing:.04em;color:var(--coral);margin-bottom:12px}
  .chain h3{font-size:17px;line-height:1.25;font-weight:800;color:var(--ink);margin:0 0 9px;letter-spacing:-.01em}
  .chain p{margin:0;font-size:14.5px;line-height:1.5;color:var(--body)}
  .contour-foot{text-align:center;max-width:640px;margin:0 auto;font-size:clamp(17px,2.2vw,20px);
    line-height:1.4;font-weight:700;color:var(--ink)}
  .contour-foot b{color:var(--coral)}

  @media (max-width:820px){
    .sec{padding:52px 0}
    .tn-arrow{transform:rotate(90deg);justify-content:center}
  }

  /* ---------- cases ---------- */
  .cases{background:var(--paper);border-top:1px solid var(--line);border-bottom:1px solid var(--line)}
  .cases-grid{display:grid;grid-template-columns:1fr 1fr;gap:20px;max-width:940px;margin:0 auto}
  .case-card{background:#fff;border:1px solid var(--paper-line);border-radius:18px;
    padding:26px 26px 22px;display:flex;flex-direction:column}
  .case-top{display:flex;align-items:center;justify-content:space-between;gap:12px;margin-bottom:18px}
  .case-kicker{font-size:12.5px;font-weight:700;letter-spacing:.06em;text-transform:uppercase;color:var(--muted)}
  .habr{display:inline-flex;align-items:center;gap:7px;font-size:12px;font-weight:700;color:var(--body);
    background:var(--paper);border:1px dashed var(--paper-line);border-radius:100px;padding:6px 11px;white-space:nowrap}
  
  .case-card h3{font-size:23px;font-weight:800;color:var(--ink);letter-spacing:-.02em;margin:0 0 8px}
  .case-sub{font-size:15px;line-height:1.5;color:var(--body);margin:0 0 18px}
  .case-ab{background:var(--paper);border:1px solid var(--paper-line);border-radius:12px;
    padding:16px 18px;margin-bottom:18px}
  .case-ab .ab-label{font-size:11.5px;font-weight:800;letter-spacing:.09em;text-transform:uppercase;
    color:var(--coral);margin:0 0 7px}
  .case-ab p{margin:0;font-size:14.5px;line-height:1.55;color:var(--ink)}
  .case-ab b{font-weight:800}
  .case-link{margin-top:auto;font-size:15px;font-weight:800;color:var(--blue);
    border-bottom:1px solid rgba(32,21,255,.28);align-self:flex-start;transition:border-color .15s}
  .case-link:hover{border-color:var(--blue)}
  @media (max-width:820px){ .cases-grid{grid-template-columns:1fr} }

  /* ---------- price ---------- */
  .price-grid{display:grid;grid-template-columns:1fr 1fr;gap:20px;max-width:940px;margin:0 auto 26px;align-items:stretch}
  .pcard{background:#fff;border:1px solid var(--line);border-radius:18px;padding:28px 28px 26px;display:flex;flex-direction:column;position:relative}
  .pcard.main{border-color:rgba(255,133,98,.6);box-shadow:0 22px 46px -26px rgba(250,135,107,.6)}
  .pstep{position:absolute;top:-13px;left:26px;width:28px;height:28px;border-radius:50%;
    background:var(--ink);color:#fff;font-weight:800;font-size:14px;display:flex;align-items:center;justify-content:center}
  .pcard.main .pstep{background:var(--coral-btn)}
  .plabel{font-size:12px;font-weight:800;letter-spacing:.1em;text-transform:uppercase;color:var(--muted);margin:6px 0 14px}
  .pcard.main .plabel{color:var(--coral)}
  .pcard h3{font-size:22px;font-weight:800;color:var(--ink);letter-spacing:-.02em;margin:0 0 18px}
  .prow{display:flex;justify-content:space-between;align-items:baseline;gap:14px;
    padding:13px 0;border-top:1px solid var(--line)}
  .prow:first-of-type{border-top:0}
  .prow .pn{font-size:15px;color:var(--body);line-height:1.35}
  .prow .pv{font-size:15px;font-weight:800;color:var(--ink);white-space:nowrap}
  .pbig{font-size:34px;font-weight:800;color:var(--ink);letter-spacing:-.02em;margin:2px 0 4px}
  .pbig span{font-size:16px;font-weight:700;color:var(--muted)}
  .pinc{list-style:none;margin:16px 0 0;padding:0}
  .pinc li{position:relative;padding:6px 0 6px 22px;font-size:14.5px;line-height:1.45;color:var(--body)}
  .pinc li::before{content:"";position:absolute;left:0;top:12px;width:8px;height:8px;border-radius:50%;
    background:var(--coral)}
  .pnote{font-size:13.5px;line-height:1.5;color:var(--muted);margin:16px 0 0}
  .price-foot{text-align:center;max-width:700px;margin:0 auto;font-size:15.5px;line-height:1.55;color:var(--body)}
  .price-foot b{color:var(--ink);font-weight:700}
  .price-foot .fcta{display:inline-block;margin-top:20px;font-size:16px;font-weight:800;color:#fff;
    background:var(--coral-btn);padding:14px 26px;border-radius:11px;transition:background .15s}
  .price-foot .fcta:hover{background:var(--coral-btn-hover)}
  @media (max-width:820px){ .price-grid{grid-template-columns:1fr;gap:26px} }

  /* ---------- contact ---------- */
  .contact{background:var(--paper);border-top:1px solid var(--line)}
  .contact-card{max-width:820px;margin:0 auto;background:#fff;border:1px solid var(--paper-line);
    border-radius:20px;padding:34px;display:flex;gap:28px;align-items:center;flex-wrap:wrap;
    box-shadow:0 24px 50px -30px rgba(20,15,10,.3)}
  .portrait{flex:0 0 auto;width:132px;height:132px;border-radius:20px;overflow:hidden;
    background:linear-gradient(150deg,#ffd9cd,#ff8562);display:flex;align-items:center;justify-content:center;
    color:#fff;font-weight:800;font-size:40px;letter-spacing:.02em}
  .portrait img{width:100%;height:100%;object-fit:cover;display:block}
  .contact-body{flex:1;min-width:260px}
  .contact-name{font-size:24px;font-weight:800;color:var(--ink);letter-spacing:-.02em;margin:0 0 4px}
  .contact-role{font-size:15px;color:var(--body);margin:0 0 18px}
  .contact-actions{display:flex;flex-wrap:wrap;gap:12px;align-items:center}
  .c-tg{display:inline-flex;align-items:center;gap:9px;font-size:16px;font-weight:800;color:#fff;
    background:var(--coral-btn);padding:14px 24px;border-radius:11px;transition:background .15s}
  .c-tg:hover{background:var(--coral-btn-hover)}
  .c-sec{font-size:15px;font-weight:700;color:var(--body)}
  .c-sec:hover{color:var(--ink)}
  .c-dot{color:var(--line)}

  /* ---------- footer ---------- */
  .site-footer{border-top:1px solid var(--line);padding:26px 0}
  .site-footer .wrap{display:flex;align-items:center;justify-content:space-between;gap:16px;flex-wrap:wrap}
  .foot-l{font-size:14px;color:var(--muted)}
  .foot-l b{color:var(--ink);font-weight:800}
  .foot-nav{display:flex;gap:20px;flex-wrap:wrap}
  .foot-nav a{font-size:14px;font-weight:600;color:var(--body)}
  .foot-nav a:hover{color:var(--ink)}
  @media (max-width:820px){
    .contact-card{padding:26px;gap:20px;justify-content:center;text-align:center}
    .contact-actions{justify-content:center}
    .site-footer .wrap{justify-content:center;text-align:center}
  }